It’s really very important that your logo speaks for you. Don’t just hire any logo designer. Get a designer who would understand your work and style the best, and understand your work ethics to reflect that through the logo. A logo is not just a design. It’s actually a much powerful way of saying your presence. Hence you need the best logo design expert to show off your logo and do necessary branding.
How to avoid the basic mistake?
What most people forget while making their logo for the first time is that?they never tell their designer their vision. In fact, they fail to realise their own vision, that how they may have to use this logo in future once their products get circulated and popular. They fail to realise that how they will be branding based on the power of this logo. They only look at the immediate results. Their focus stays only on the cost control because the institution, group, business or concern is new, and they try minimising the startup cost. But in this effort to minimise cost and effort, and start with just anything which for the time being suits the needs, is the wrong approach when you are dealing with the logo.
The company or institution infrastructure, the manpower, the chairperson and members, the work ethics and style, the technology used, the circulation and area of working, all may change, and more domains may get added or replaced in future. But once you get popularity with the business or service name and the associated logo, this will make a permanent impression on your customers’ mind. In fact trying to replace it with something better will be impactful on brand identity in future, which must be avoided as far as possible. That’s why when you are hiring a logo designer, always keep in mind, that you should make him understand what you think, want and aspire.